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Meta (the team behind WhatsApp) approached us to create a playful, high-impact takeover for the Piccadilly Circus digital billboard.
The challenge was to design a visual system that could perform at an urban scale — bold, legible, and engaging within a constantly moving environment.
I contributed through motion design and previs, using early studies to shape rhythm, transitions, and readability before final execution.
The project came together as a joyful, energetic intervention in the city and was later recognized with industry awards.
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